A world of colours, to be explored chapter after chapter.

Colour is research, semantics, communication. It is perception, association, interaction. Every shade, every nuance hides a feeling: a powerful message delivered with absolute simplicity. In packaging design, the choice of colour is a gesture of great creativity. A way of outlining and communicating, with immediacy, the true identity of a product. The detail of a shade, the elegance of a contrast, the expressive delicacy of harmony, are elements capable of immediately catching our eye.  A transparent or opaque finish, glossy or matt, seduces our perception by imprinting visual and tactile memories in our memory.